We believe that dental products should be effective, accessible, good for you, and good for the earth. Unfortunately, many aren’t. We’re out to change this.
When it comes to our teeth, the dental industry has set the standard for the prices we expect, the level of inconvenience we tolerate, and the ingredients and materials used in our dental products. Dental products are inaccessible to many, sold at a huge markup, and not produced with the customer’s, or the planet’s, best interests in mind.
We’re creating a culture of transparency around oral care, with environmentally friendly products that work; products and tools that empower our fans with what they need to take control of their oral health.